Gatsby’s American Dream Meets Pinterest

 Written by Tom Cioni, vice president

This weekend, one my favorite American novels “The Great Gatsby” turned up on my new favorite place for ideas, Pinterest.

Actually, I didn’t find the connection – Pinterest knew my interests and sent me a picture of a letter written by F. Scott Fitzgerald to his daughter, when she was 11-years-old showing a list of things “To Worry About” and “NOT to Worry About.” The list is quite telling, showing how much drive and ambition the author possessed, even when writing to his daughter.

Of course, I quickly pinned the picture to my “Books I Love” board.

This simple iPhone transaction renewed my faith in social media to remain relevant to my life. I was a junior in college when I first read The Great Gatsby and it made a huge impact on my life then and has continued to over the years.

The fact that The Great Gatsby is back in the spotlight on Pinterest and on TV and at the theaters is no surprise to me. The Great Gatsby is a hugely significant novel and has enduring relevancy, in many areas of American life, consider:

  • List making: Fitzgerald’s letter (see the Pin) to his daughter, shows he shared list making as a planning tool with his character, Gatsby. In the book, we saw how Gatsby made lists to plan out his goals in business and celebrity. To me, as a young person starting his life, the fact that Gatsby the millionaire playboy made lists was cool. I’ve never stopped.
  • American Dream: The Great Gatsby’s often regarded a cautionary tale of the American Dream, it has great lessons about America nonetheless. A decade of booming business , the glitter of New York City, a Midwestern kid goes east to make it big – these are all relevant now like they were then.
  • Jay Gatsby: The Great Gatsby himself is a larger-than-life character, who embodies the American Dream. He’s self-made man with a mysterious past who dazzles as bright as New York City. His character would now fit in into many Hollywood dramas, and already has as Don Draper on Mad Men.

One of the most amazing qualities of Fitzgerald’s novel is not its ability to stand the test of time, but to outlive its cinematic adaptations. The story has been restaged on television and film now five times and according to various reviewers, some of them haven’t been that good. It’s probably time to see the movie and see how this iteration turned out.

Here’s to hoping it lives up to its fan hype on Pinterest!

 

SPARK’s New Diggs

Spark has moved! We’ve outgrown our Victorian house on east Wisconsin Avenue, and moved to a loft space in the heart of downtown Neenah. The agency has moved to provide a more collaborative and inspirational space for our growing team.

Recently the agency has added two new team members to the art department, one new member to the account management team and hired PR intern, Hilary, as a part-time PR Specialist. The new space and team members come as a result of recent growth.

Although the old house will be missed, we were excited to work with interior designer, Sonia Pelot, owner of PHI Interiors to assist in carrying out our new vision and weave it into the details of the space. It was important to our landlord, John Skyrms from Historic Properties of Neenah, to keep as many of the original characteristics from the building as possible. The new building owner, architect and builders helped bring out details like brick walls; old wooden beams and lathe ceilings back.

The new space plan includes a Steam Punk-theme, an artistic genre that incorporates old industrial machinery with new technology. Click here to see a short video showing some of these features.

Some other important features in our new office include two conference rooms overlooking downtown Neenah, a large space designed for visiting clients and an area designated to promote artistic creation. Almost all of the offices incorporate glass windows looking toward the other offices, promoting collaboration.

We love our new space and can’t wait to show it off! Spark would like to take this opportunity to thank the following people: John and Deb Skyrms of Historic Neenah Properties, Sonia Pelot of PHI Interiors, Steve Gries of Gries Architectural Group, Ethan Fett of Blue Sky Contracting and Adam Theil of R&R Technology. Many thanks to all.

Meet Our New PR and Social Media Intern Hilary!

Hilary Stoeberl

@HilaryStoeberl

As a driven journalism and public relations student at the University of Wisconsin Oshkosh, what I want more than anything else is to be a part of an agency. I love the agency vibe and how no two days are ever the same. So when I heard SPARK Advertising in nearby Neenah was looking to fill an intern position, I quickly applied.

In early September, I was excited to be invited to join the agency for the rest of 2012.

I am drawn to the field of public relations because developing and communicating a company’s brand message is exciting to me. Social media is especially exciting because of the vast opportunities it offers to connect people through storytelling across America and around the world.

I have been fortunate through my training in college to learn the professional skills for public relations – honing my writing and presenting skills, learning business techniques to use social media and working on various marketing campaigns. Some of my other activities include:

  • Vice president of the University of Wisconsin-Oshkosh’s PRSSA chapter
  • Student reporter for the The Advance Titan, UWO’s student newspaper
  • Co-student director for the CARE program on campus
  • Marketing intern for Clarity Care last spring

At SPARK, I found an enthusiasm and energy I hadn’t encountered before. Being around team members for only a short time, I was struck by their passion and shared vision. SPARK’s public relations and social media team is set apart by their industry knowledge and their dedication to deliver results for clients.

After graduating, I would love to find myself working for a full-service agency, public relations or event planning firm in the Chicago area.

During my time at SPARK, I will contribute to the agency’s social media promotions. I am excited to say that I will lead SPARK’s 2012 Christmas program as well as participate in SPARK’s work with Shoutlet, an industry-leader in making social media projects easy for companies. In addition, I will be helping SPARK’s public relations specialist, Amber, with her daily work and needs.

If you have a marketing, public relations or social media challenge that I can help you with, or that SPARK Advertising can help you with – please call us at (920) 725-9460. I am excited to help!

 

NOW HIRING: Creative Director

SPARK Advertising is seeking to fill the important role of Creative Director at our full-service marketing agency. The Creative Director will be responsible for the artistic direction and vision of our agency, its work products and our client’s brands and marketing. The role heads our design department and is responsible for managing graphic design staff and partners.  The role also serves as part of our agency Leadership Team.

If you are interested in applying for this position, email Ray Faccio at rayf@startaspark.com. Click here for a full job description.

SPARK Advertising Wins Three American Graphic Design Awards

We are excited to announce that we have received three American Graphic Design Awards this year. The winning designs were selected from over 8,000 entries nationwide submitted by ad agencies, graphic design firms, corporate, institutional and publishing in-house departments. This is the seventh consecutive year we have won awards in the competition.

For over 30 years, the American Graphic Design Award competition has honored outstanding graphic design, advertising art and marketing communications. A national panel of creative professionals judges the competition. Winners become eligible to be featured in Graphic Design USA’s Awards Annual, a 300-page edition published in December. Graphic Design USA is a monthly business-to-business magazine for graphic designers and creative professionals.

Check out our winning entries:

  • Element Mobile- Season Brochure  
  • Element Mobile-Mobilize Energy Drink
  • Menasha Packaging-Aspire Wine Promotional Packaging

 

 

NOW HIRING: PR & Social Media Intern

We need an intern to assist with researching, planning and development of our PR and social media initiatives. We are searching for an individual who thrives in a fast-paced environment and has a passion for new media. If you want to gain real world experience this internship is for you!

This is an unpaid internship position with a minimum of 20 hrs/wk. If you are interested in applying for the PR & social media internship, email Tom Cioni at tomc@startaspark.com.

Click here for a full job description.

SPARK Advertising Names Director of Business Development


SPARK Advertising is pleased to announce the appointment of Ray Faccio as business development director.

In this new role, Ray will manage client and agency services, helping with the development and growth of SPARK’s current and future clients. SPARK will be able
to offer more focus on developing strategic marketing solutions as a result of creating the role, said Mark Elliot, president of SPARK.

Ray brings with him 18 years of agency experience and over 25 years total in advertising, marketing, public relations, sales and account management. Prior to joining SPARK, Ray was responsible for leading the business development efforts at Arketype in Green Bay. There he co-led the branding and marketing initiative Better by the Bay.

“Ray is an excellent addition to our team, he has an extraordinary amount of experience in the field, making him a huge asset,” said Elliot. “With his help we will continue to grow our business by aligning our agency’s strengths and differentiators with prospective clients’ needs.”

SPARK Wins Seven ADDY Awards In 2012 Competition

SPARK Advertising was honored to receive seven 2012 ADDY Awards presented by the AAF-Fox River Ad Club. The Awards were presented Wednesday February 28, 2012 at the Lambeau Field Atrium.

The ADDYs are awards presented by the American Advertising Federation designed to recognize companies that demonstrate excellence in advertising. The awards give advertising professionals across the nation a chance to compete on a local, district and national level to showcase their work.  

SPARK Advertising won the following ADDY Awards:

• Gold ADDY Award: What Does Green Mean to You Print Ads, for Menasha Packaging

Gold ADDY Award: Event poster for Wildwood Film Festival

Gold ADDY Award: ADDY Awards for the AAF-Fox River Ad Club

Gold ADDY Award: ADDY Awards for the AAF-Fox River Ad Club

Gold ADDY Award: Event Posters for the AAF-Fox River Ad Club

Silver ADDY Award: Common Sense Wireless Brochure for Element Mobile

Silver ADDY Award: SPARK Holiday Treats

Silver ADDY Award: Packaging for Elizabeth Jean’s Apple Pie

“Our exciting clients and talented employees are what makes winning these awards possible,” said Mark Elliot, president of SPARK Advertising.

“The team at SPARK is constantly motivated to generate new, creative and innovative ways to promote our customers’ businesses with designs and products that have results. We are thrilled to be moving so many pieces to the next round of the competition this year.”

The four gold ADDY’s SPARK Advertising won will move on to the district level of judging in Minneapolis, Minn. on March 23 and 24. Winning awards in this competition will move to the national competition held in Austin, Texas.

Matt Bellisle, creative director at SPARK, also serves as the president of the AAF-Fox River Ad Club. Along with winning many awards Bellisle was also in charge of organizing and hosting Wednesday nights banquet.

“The awards were very successful for both the AAF-Fox River Ad Club and SPARK,” said Bellisle. “This year I really wanted to bring the focus back to the great talent we have right here in Northeast Wisconsin. I think that was definitely demonstrated.”

Behind the Scenes: Element Mobile Photo Shoot

Below are some great shots and behind the scene peeks from a photo shoot with client Element Mobile.

Creative:
Dave Jackson, photographer, http://davidejackson.com/
Matt Bellisle, creative director at SPARK Advertising, http://startaspark.com/
Shana Seubert, marketing manager at Element Mobile, http://elementmobile.com/

 

 

Pinterest Sparks Online Traffic

A newcomer to social media, Pinterest is quickly gaining popularity among its users. The online pinboard allows users to pin their favorite products to their own personal boards to bookmark and share with other Pinterest users. Not only is it a great way for consumers to keep track of their favorite things, it is becoming a great resource for companies to connect with consumers as well as direct traffic to their website. Here are some reasons why Pinterest could be a great asset to your company’s social media:



Consumer generated recommendations: According to Socialnomics.com, 78 percent of consumers trust peer recommendations while only 14 percent trust advertisements. Getting users to recommend your product can be a difficult task for businesses. Pinterest helps users share their favorite products and interests in a quick, easy and visually appealing way. The site even offers the option to post to Facebook and Twitter, giving businesses more exposures through other social media sites. It is proving to be a great way for users to connect with brands and increase brand loyalty.

Drives traffic to your site: The  way Pinterest works is it allows users to ‘pin’ things they find on the web or from other Pinterest user boards. Users can then ‘repin’ them on their own boards for others to follow. The pin is linked to a business’s website, allowing the user to click the photo and be taken back to the original website — where they can purchase the item or browse more items on the site. Pinterest is helping businesses drive traffic to their websites and generate brand awareness.

Pin it!: Soon, right alongside the Tweet and Facebook share buttons businesses will be offering the option to pin on all of their products. One company, Land’s End has already kicked off this trend. For the holidays, the company launched a campaign and contest using Pinterest called “Pin it to Win it.” The contest is building brand awareness for their sub brand, Canvas, and offers another way to share products socially and for users to connect with brands. Other big name companies like Old Navy and Target are using Pinterest to promote their products. Other niche companies like ASOS and Ruche are using the site to gain brand awareness.

Pinterest is another avenue that allows users to influence the popularity of brands. Start exploring what Pinterest can do for your company.