Baker’s role is to concentrate on providing clients with unique design through his insights into the latest design software and trends.
Mark Elliott, president of Spark Advertising, said the addition of Baker has brought new energy and talent to the agency.
“Chase brings a versatile background to Spark, including video animation and detailed sketching and illustration,” Elliott said. “We are excited to have him join our team.”
Baker has a business background and experience in piloting multi-media campaigns in consumer-based markets. He has advanced skills in typography, sketching, detailed photo manipulation and a background of working collaboratively.
“I am a firm believer that concepts work out exponentially better when more than just one member of the team has touched them,” Baker said.
Baker comes to Spark at a time of growth and expansion. Earlier in the year the company moved to a new location in the historic district of downtown Neenah due to the need for additional space.
One of Baker’s first projects at Spark has been to work with Spark’s creative director, Aaron Graff, to lead the rebranding of the Spark Advertising brand and corporate identity. The new identity, which reflects a revitalized Spark Advertising following its move and new location, has been unveiled publicly in the fall of 2013.