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Modern Word-of-Mouth Advertising

Modern Word of Mouth Advertising

Many have seen, shared and enjoyed the viral marketing campaigns of companies like Dove, Nike and Evian. These ads are much more than just funny or inspiring YouTube videos with millions of views. The business use of these ads is growing swiftly as a form of marketing, ‘modern word-of-mouth advertising.’ They are using social media so strategically that the average consumer may not even realize these were intentional and planned to be viral ads. Successful viral marketing is “a piece of content that is so brilliant that it engages the audience to such a degree, that that it spreads like a virus through the ranks of people all over the world.”[1]…

Full Post | December 16, 2013


Written by Chloe Albrecht, sales assistant intern Jimmy Fallon and Justin Timberlake illustrate the abuse of the hashtag in their most recent comedic skit, “#Hashtag.” #Hilarious. While using the hashtag is a great opportunity to add wit or flair to a post on social media, its value is often times overlooked. Since the hashtag first appeared on Twitter in 2009, many have not understood its purpose. The first hashtag on Twitter was created by Chris Messina, a social technology expert, who tweeted, “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” Twitter’s ability to be searched or to convey conversational threads became transformed. Facebook followed suit. Hashtags are not just a creative outlet; they connect users and create inner circles within social networking sites. For example, if I were to hashtag #marketing in my tweet, other users who click on any marketing hashtag would see my tweet. Every person’s tweet that has the hashtag marketing would then feed into the conversation. Every hashtag has the potential to become a global conversation. Increasingly, companies are taking advantage of hashtags for increasing brand awareness and product recognition. Companies have also created hashtags to create their own buzz. For example,…

Full Post | October 18, 2013

Customer Feedback – It’s Your Business

Written by Chloe Albrecht, sales assistant intern We all remember the epic rant of Jack Nicholson’s character in the film A Few Good Men. The phrase, “You can’t handle the truth!” is part of American culture.  Hearing the truth, in many instances, is what compels and pushes us to make necessary life changes. In business, truthful feedback from our clients, and our reaction, plays a great role in determining our success. We want to be successful in life and business – so maybe it’s time to defy the words of Nicholson’s character and courageously face the truth head on. The words ‘client feedback’ might send shivers down the spines of some; however, it is essential and beneficial for any business to listen. Turning a blind eye to inefficiencies or poor customer service is detrimental to a brand and its reputation. There are few  downsides to gaining the input and suggestions of clients, and many positives, consider: Constructive Feedback: Negative feedback allows businesses the opportunity to evaluate what’s not working and improve. Mark Elliott, president at Spark, believes that negative feedback is important to successful relationship building. “Our goal is always to build long-term relationships and willingly receiving all feedback, especially negative…

Full Post | September 30, 2013

Recent Agency News

Spark Advertising Appoints New Graphic Designer

Spark Advertising has appointed Chase Baker its new graphic designer. Baker’s role is to concentrate on providing clients with unique design through his insights into the latest design software and trends. Mark Elliott, president of Spark Advertising, said the addition…

Full Post | December 4, 2013

Spark Advertising Appoints New Creative Director

Spark Advertising has appointed Aaron Graff its new creative director. In his role, Graff will focus on helping clients meet their business goals through creative strategy and exceptional design. Mark Elliott, president of Spark Advertising, said that the addition of…

Full Post | December 4, 2013

Meet Our New PR and Social Media Intern Hilary!

Hilary Stoeberl @HilaryStoeberl As a driven journalism and public relations student at the University of Wisconsin Oshkosh, what I want more than anything else is to be a part of an agency. I love the agency vibe and how no…

Full Post | October 18, 2012

NOW HIRING: Creative Director

SPARK Advertising is seeking to fill the important role of Creative Director at our full-service marketing agency. The Creative Director will be responsible for the artistic direction and vision of our agency, its work products and our client's brands and…

Full Post | October 12, 2012

NOW HIRING: PR & Social Media Intern

We need an intern to assist with researching, planning and development of our PR and social media initiatives. We are searching for an individual who thrives in a fast-paced environment and has a passion for new media. If you want to gain…

Full Post | June 7, 2012

SPARK Advertising Names Director of Business Development

SPARK Advertising is pleased to announce the appointment of Ray Faccio as business development director. In this new role, Ray will manage client and agency services, helping with the development and growth of SPARK’s current and future clients. SPARK will…

Full Post | March 26, 2012


We’ve rolled up our sleeves and are ready to put our talents and tools to work on your business. Please contact Ray Faccio at or (877) 678-3781.